About
The design background is the advantage, not the thing I'm leaving behind.
I'm a product and AI delivery person with five years across B2B enterprise SaaS, B2C mobile and e-commerce. I sit between the people who decide what to build and the people who build it, and most of my career has been spent finding that the gap between them is where products quietly fail.
That means the work is rarely just design. It's the business case that gets the thing funded, the constraint nobody checked, the compliance review before launch, the tooling that removes a bottleneck. I care about the version that actually ships.
I hold dual New Zealand and South Korean citizenship, and I work across English, Korean and Japanese, which has meant carrying the same argument through three languages and into rooms with very different expectations.
How it moved
- 01
Product Design
Interaction Design at AUT, then agency work at Mercury and AA Smartfuel. Learning how an established design system works from the inside, and how to add to one without breaking it.
- 02
Product Thinking
Nomos One and ZOZO. Dense, compliance-heavy workflows where the interface is the least of the problem and the constraint nobody checked is the whole of it.
- 03
Product Management
Owning delivery across multiple B2C launches, then taking a proof of concept to investment approval in front of a CTO. Learning that the business case is a design problem with its own audience.
- 04
AI Product
Claude and OpenAI integrations, an internal plugin a design team adopted, responsible-AI work inside an enterprise platform, and products I now research, define and build myself.
Why the foundation matters
Design gave me the things product management is hardest to learn without: user empathy that survives contact with a roadmap, systems thinking, the ability to prototype an idea rather than describe it, and enough craft to communicate a decision so it actually lands.
Product management added the rest: strategy, discovery, prioritisation, working across functions, and enough technical understanding to know which constraints are real and which are habit.
The combination is the point. I can take an ambiguous problem, frame it, decide what should exist, and build enough of it to find out whether I was right.
Experience
- 2025 to 2026Remote
Product Specialist · Elsevier
Pure, an AWS-hosted enterprise research platform used by institutions worldwide.
- 2024South Korea
Product Manager (contract) · Digitalog
Conma, a B2B integrated marketing platform at an early-stage, seed-funded start-up.
- 2023 to 2024Auckland
Product Designer / Product Manager · ZOZO NZ
ZOZOFIT 3D body scanning, plus confidential AI product concepts for the Japanese parent company.
- 2022 to 2023Auckland
Senior Product Designer · Nomos One
Lease accounting and management SaaS.
- 2021 to 2022Auckland
Experience Designer · Catch Design
Agency work across energy, broadband and national loyalty programmes.
- 2016 to present
Freelance Product & AI Strategist · Independent
Advising founders on where to focus, not only delivering design.
Education
- AI Product Manager Advanced Industry Accelerator · Mission Ready HQ2026
- Claude on Google Cloud Certificate · Google Cloud2026
- Product Management Fundamentals · Colab Cohorts2024
- Bachelor of Design, Interaction Design · Auckland University of Technology2021